communication
Using images to communicate with is a go to tool for me. It is effective, efficient and compelling – something I try and deliver when communicating crucial information. There is more, I can communicate more information faster and to wider audience using graphics in a way that text alone can not achieve. Our audiences are more responsive to graphical information and it is also easier for them to interact with.
problem solving
Graphic design is a great way to engage an audience in activities geared to figuring out solutions to complex issues. It starts with a brief description of the work needed, contains marketing information ( i.e. WWWWWH ) and business plan details. From there I use my imagination to connect images to concepts, phrases or words, and then commit all that to paper, web, etc. for distribution to the audience.
ui / ux design
User interfaces are what we use to move around in technology with. My interfaces employ three main tenets; simplicity, utility and style. To this, I bring to bear a thorough understanding of graphic design principals, art history, ergonomics, and logic to my graphic solutions. Finishing this out, everything must tie into the clients brand and support sales, marketing and business initiatives.