audience analysis
Analyzing my audience occurs right up front and is geared to determine communication channels, modes of communication, demographics and client specific information. Clearly understanding these basic knowledge areas for my client allows the better development of the content I am writing; delivering the right content to the right people at the right time.
editing & research
Editing and Research go hand in hand when developing my new content. Getting the correct information in the right place and the right time requires verifying all information. Researching that the content made is correct and confirming its accuracy is essential for my delivery of clear writing.
professional standards
Many standards come to bear on my work and it is my mission to make sure that the content I write follows them and observes all rules with regard to syntax, diction and usage. Saying a lot with a little is something I strive to do and following professional writing standards like AP Style, MLA or client specific templates helps me achieve that.